Corporate event planning guide
Corporate events carry expectations: they start on time, they feel polished, and leadership is watching. This guide covers planning a company event end to end, from the brief to the debrief.
The Event70 Team · 3 min read
- 1
Define the objective and the audience
Be specific about why the event exists and who it is for. A product launch for press is a different event from an all-hands for staff, and the run of show should reflect that.
- 2
Set the date, venue and headcount early
Corporate calendars fill fast and good venues book months ahead. Lock the date, confirm the space and agree a headcount before anything else moves.
- 3
Build the agenda around attention
Plan for energy: open strong, put the heaviest content while the room is fresh, and protect the breaks. Leadership addresses land early, workshops later.
- 4
Brief speakers and rehearse
Give every speaker their slot, time limit and brief in writing, then rehearse the transitions and AV cues. That is where corporate events lose their polish.
- 5
Plan the day-of operations
Decide who owns check-in, AV, catering timing and the run of show, and name a single show caller who keeps the day on time.
- 6
Run from a live run of show
On the day, work from one shared run of show showing the current cue and what is next, so the whole team stays in sync without radios full of chatter.
- 7
Debrief and measure
Capture what worked and what to change while it is fresh, and tie it back to your objective. The debrief is what makes the next event better.
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RSVPs
- JAJordan Avery+2confirmed
- SPSam Patel+1confirmed
- RCRobin Cho+1pending
- DNDevi Nair0declined
Event70 turns this into a working plan: a live run of show, an assignable checklist, RSVPs, a budget and the day-of, all on one event.
How to write a run of show
A run of show is the minute-by-minute script that runs your event. Here is how to build one that holds up on the day, step by step, with a free template.
Read 5 stepsThe event planning checklist
A practical event planning checklist organized by how many weeks out you are, from first booking to the day of, so nothing slips through the cracks.
Read 7 stepsHow to budget for an event
How to build an event budget that survives contact with reality: the line items to include, tracking estimated vs actual, and where costs quietly hide.
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